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 Tropicana wanted us to promote all the natural energy that is contained in a glass of fresh pressed orange juice.  Turns out that oranges, paired with some copper and zinc, can be turned into a multi-cell fruit battery. After lots of testing and three vendors telling us it can't be done, UNIT9 came through and made it happen.   Awards: Gold & Bronze One Show Pencil, Gold & Silver Eurobest, Bronze Cannes Lion, Silver Young Guns Bullet, Grand Cristal Meribel, ADC bronze cube, Bronze Clio, Webby nominee.

Tropicana wanted us to promote all the natural energy that is contained in a glass of fresh pressed orange juice.

Turns out that oranges, paired with some copper and zinc, can be turned into a multi-cell fruit battery. After lots of testing and three vendors telling us it can't be done, UNIT9 came through and made it happen. 

Awards: Gold & Bronze One Show Pencil, Gold & Silver Eurobest, Bronze Cannes Lion, Silver Young Guns Bullet, Grand Cristal Meribel, ADC bronze cube, Bronze Clio, Webby nominee.

The making of the billboard was also cut down for TV and Cinema. Enjoy the long format one :)

The Booking Anthem

Do you enjoy the sensation of a hotel hair dryer? What about the awesomeness of miniature soap? In our latest epic tale Booking.com has discovered those little things that lead to absolute accommodation bliss. This campaign is running globally right now.

Coca-Cola ♪♫ MUSIC ♪♫

Coca-Cola ♪♫ MUSIC ♪♫

This was my first brief at Wieden+Kennedy and wasn't completed until two years later. Coke wanted to relaunch Coke MUSIC in a way that would reconnect with teens and let them take the power back.

We came up with a million ideas and the one that stuck out was called Placelists. An app bringing places and music together. With the help of Spotify, the campaign will launch globally and will enable kids to listen to location specific music. It's like google maps but for music. 

After doing a street casting, we let two groups of friends decide what they would do with the app. Shot documentaries with them and created a global spot using an actual couple.

Placelists app

Placelists app

On the app you can add songs to places, listen to places around the world, invite friends to listen with you and vote for your favorite songs.

Available soon on the spotify appstore and via coke music.

Global TVC launch for Coke music.
We shot this one in Spain. You can't see it here but one of the nights the storm was so crazy that one of our crew members almost drowned...

We launched the campaign with documentaries featuring the teens from our street casting. This group decided to leave their mark with music.

Attraction - The anime

Attraction - The anime

The french government asked us to warn teens of the dangers of smoking.  With France being the biggest country of anime fans we created Attraction, a seamless 12 minute interactive experience directed by Koji Morimoto.

Visit the site

Awards: 2 D&AD Pencil Nominations, Webby Award, Silver Cannes Lion, Silver Young Guns Bullet, Silver and 2 Bronze Eurobest Awards, SXSW awards shortlist among others.

We teased the site in cinemas with this trailer as well as posters. As an anime fan, I had a lot of fun working on this project.

Read more in the making of section.

When facebook becomes a book

When facebook becomes a book

Bouygues telecom asked us to come up with an idea to launch their facebook platform. They wanted an app that goes beyond using your profile in a funny way. 

We decided to look at the way we use facebook and found that even though the social network has become part of our lives, we forget our favorite moments online.   

That's why we created an app that would change that, and keep your facebook in a book.

Awards: Webby award, D&AD book, Bronze Young Guns Bullet, Cannes Lions shortlist. 

A limited edition of books were made for our loyal fans.

 An integrated campaign for the french rail booking site voyages-sncf. We created real services for real people to reinforce the brands line Further Than You Imagined.   Awards: Bronze Cannes Lion, Bronze Young Guns Bullet, 3 French ADC black balls (yes, they are called black balls). 

An integrated campaign for the french rail booking site voyages-sncf. We created real services for real people to reinforce the brands line Further Than You Imagined. 

Awards: Bronze Cannes Lion, Bronze Young Guns Bullet, 3 French ADC black balls (yes, they are called black balls). 

The Escape Service.

With this button, you can go anywhere you want.
Read more in the Making Of section.

The Welcome Service.

We welcomed six different people with six different tailor made surprises. This one was by far my favorite.

 Chaos at home is a full-scale Wii game for Henkel's GO range of adhesives. The game takes players through 17 levels in which you have to help an ordinary family save their house from disaster.  Super fun to produce as it was very hands-on. From writing the story, coming up with game mechanics, to art directing the levels and designing the cover art. It took 18 months to complete and was worth every minute.  Read more in the Making Of section.   Awards: Silver One Show Pencil. 

Chaos at home is a full-scale Wii game for Henkel's GO range of adhesives. The game takes players through 17 levels in which you have to help an ordinary family save their house from disaster.

Super fun to produce as it was very hands-on. From writing the story, coming up with game mechanics, to art directing the levels and designing the cover art. It took 18 months to complete and was worth every minute.

Read more in the Making Of section. 

Awards: Silver One Show Pencil. 

My childhood dream of seeing my own video-game on a store shelf came true!

 Wrigley's Airwaves wanted to promote its Chlorophyll flavored gum. It's green with a kick. What else is green with a kick you say? CHLOROPHYLLO! The strongest luchador on the planet. We created an interactive experience that was controlled by bashing your keyboard. The harder you smash, the more the story advances.  Check out the  site   Awards: Bronze Cannes Lion, Bronze Young Guns Bullet, FWA site of the day. 

Wrigley's Airwaves wanted to promote its Chlorophyll flavored gum. It's green with a kick. What else is green with a kick you say? CHLOROPHYLLO! The strongest luchador on the planet. We created an interactive experience that was controlled by bashing your keyboard. The harder you smash, the more the story advances.

Check out the site

Awards: Bronze Cannes Lion, Bronze Young Guns Bullet, FWA site of the day. 

Sifting through hours of mexican wrestling movies was awesome.

​Very fun project we made to promote the 1001 usages of duct tape. We wrote 70 scripts from which 20 were shot by 4 Partizan directors, but here's my favorite one. Viewers discretion is advised.

 A business card for an electrician using glow in the dark ink.  Awards: Gold Clio. 

A business card for an electrician using glow in the dark ink.

Awards: Gold Clio. 

 Outdoor for Nike+ These are the actual lyrics to eye of the tiger.

Outdoor for Nike+
These are the actual lyrics to eye of the tiger.

 Some old student work but I still think it's cool.I always loved lego and what was most interesting to me is all the crazy shit you can make with it. 

Some old student work but I still think it's cool.I always loved lego and what was most interesting to me is all the crazy shit you can make with it. 

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My cats

My cats

The giant fluffy totoro looking cat is called Kijani, which means warrior in Swahili.
The kitten is called Simply Red, which means lame yet awesome british pop band.

Your Curiosity Shall be Rewarded.