Creative Direction - Storytelling - Art Direction
Creative Direction - Storytelling - Art Direction
Tropicana wanted to remind their customers that their juice is a 100% pure source of natural energy .
We set out to show, not tell, and built a billboard entirely powered by oranges.
After spending months testing, the geniuses at Teenage Engineering managed to create a giant multi-cell battery powerful enough to light up a billboard.
Once we had the technology in place, Unit9 and director Johnny Hardstaff came in and directed a beautiful film based on the installation of the piece.